Our Sustainability Strategy is based on the multidisciplinary integrative spirit of the 17 UN Sustainable Development Goals, applied contextually to the Singapore landscape.
Sustainability shapes our entire strategy and conduct of business, expressed succinctly with the carbon neutral electricity we retail, our social mission of giving back through electricity, and innovative digital value-added services.
We embrace 11 of the 17 sustainable development goals, and our products and services directly impacts 4 goals, viz climate action, clean & affordable energy, no poverty and reduce inequality.
1) Climate Action
2) Affordable & Clean Energy
Our Green Electricity is Carbon Neutral Electricity packaged with Environmental Attributes that are generated from renewable electricity generating assets in Singapore. These assets are mainly solar PV , and could also be from Waste to Electrical Energy assets. The objective is to foster a local community of hosts of renewable electricity generating assets and consumers of Green Electricity, to induce more investments in renewable electricity energy assets. We aim to supply at least 50GWh a year in environmental attributes through our blend of Green Electricity by 2015.
3) Reduced Inequality and No Poverty
We have a special focus to serve social enterprises and supply them electricity at cost price (with a token admin fee), then list the electricity bills of these social enterprise on our online micro-philanthropy platform for the general public to contribute and pay part of their bill. In 2018 , we will also extend our micro-philanthropy platform to the very low income households in Singapore. The micro-philanthropy platform will foster a community of benefactors and low income beneficiaries to reduce inequalities in a society with Asia’s 2nd highest Gini Coefficient.
Other Sustainable Development Goals
In addressing the electricity needs of the low income households, we hope to alleviate the stress of the underprivileged, who struggle to pay for electricity over other necessities such as food, education, and medical provisions.
We are conscious to invest resources to foster a global and local community that contributes towards positive climate action, and built around micro philanthropy with a common goal to reduce inequality.
Our customers are our most important stakeholders and we aim to delight them in their customer and user experience through innovation and technology. We have also invested in providing online consumption information through a user dashboard, and regularly disseminate curated information by electronic means, to provide insights that enables consumers to reduce their overall electricity consumption.
Partnerships have been formed with specialists entities to bring in non core capabilities for enhanced customer service and offerings, these are viz. Financial and risks management, renewable electricity assets operations and maintenance, Carbon Credit offsets, Co-Branding, Customer acquisition, and other non-operational necessities such as rewards & loyalty programme, promotions and the like.
Our employment policy for talent acquisition is gender neutral. Based on values, capability, potential and merit. Performance is measured in merit and productivity.
In this way we embrace 8 other SDGs of Zero Hunger, Good Health and Well being, Quality Education, Industry Innovation and Infrastructure, Sustainable Cities & Communities, Responsible consumption and Production, Partnerships to achieve the Goal.
We have four sustainability imperatives for the future that will reinforce our commitment climate action, affordable & clean energy, no poverty and reduce inequality , with initiatives towards Zero Hunger and Good Health & Well-being. These are listed in chronological order of execution as follows
Renewable Electricity Generation.
By 2018, we will have about 800 KWp of solar PV generation. By 2019, we intend to add another 3 MWe coming by waste wood gasification. This impetus to lower operational carbon footprint also raises our organic capability to offer about 200 GWh a year of Green Electricity Blend to the retail market
Transportation Carbon Footprint
Transport as a whole generates about 25-30% of our total Carbon Footprint as a nation. Reducing the footprint for small parcel first & last mile deliveries will be especially impactful, given the growing trend in online shopping.
Amongst the low income households with families, food choices are based primarily on affordability (price of food), satisfying hunger, and caloric value, with little or no consideration for nutrition. Poor nutrition affects children's physiological development, and renders adults at higher risk of chronic ailments such as diabetes and the like. This in turn manifests as other societal issues mainly in healthcare, development and education. Finding ways to bring nutrition into the diet of low income families addresses the root cause.
Distributed Generation with renewable fuel sources
Generating at or close to the point of electricity consumption reduces losses in transmission and distribution, raises generation to consumption conversion efficiency. The advent of battery storage and other non fossil fuel generation technologies (besides solar), that can be commercialised will allow for a viable network of non contiguous generating micro sites. The embodied and operating carbon footprint from such an ecosystem is expected to be an order less than conventional current systems.
Our sustainability statement provides the bearing by which we set the company's moral compass. It is the beacon with which we calibrate all our business goals. If you'd like to learn more about green or carbon-neutral electricity, drop us an email at firstname.lastname@example.org or call us at 1800 888 1010 today.